“Analyzing the role of athletes’ personal branding in sports marketing: a case study of ‘Ronaldo, LeBron James, Messi, Neymar, and Roger Federer’” (2025) Development Engineering Conferences Center Articles Database, 2(6). Available at: https://pubs.bcnf.ir/index.php/Articles/article/view/345 (Accessed: 1 November 2025).