Analyzing the role of athletes’ personal branding in sports marketing: a case study of "Ronaldo, LeBron James, Messi, Neymar, and Roger Federer". Development Engineering Conferences Center Articles Database, [S. l.], v. 2, n. 6, 2025. Disponível em: https://pubs.bcnf.ir/index.php/Articles/article/view/345. Acesso em: 1 nov. 2025.